New Consortium in Piedmont: NIZZA DOCG

There is a new wine consortium in Piedmont: the Nizza DOCG now has its own protection organization. A process that took more than 20 years

With recognition from MASAF, the goal is to produce 4 million bottles, drawing on more than 700 hectares of potential. Stefano Chiarlo has been reelected as president: “A dream come true”

June 22, 2026 , is a date that will go down in history for the winegrowers and producers of the Nizza DOCG, as it marks the official establishment of the protection consortium, thanks to recognition by the MASAF (Ministry of Agriculture, Food Sovereignty, and Forestry). A date that marks the end of a long journey that began in 2002 with the founding of the Association of Nizza Producers, which had been a sub-region of the larger Barbera d’Asti and Monferrato Wines Consortium since 2000. The final step toward institutional recognition was taken in October 2025, with the departure from the larger Piedmontese organization and the announcement that the wineries would establish an independent consortium by 2026 at the latest.

Chiarlo at the helm of the Nizza DOCG Consortium

Promotion, enhancement, and protection of the designation of origin are the three tasks that the “Testo unico del vino” assigns to the Nizza DOCG Consortium, which has sufficient representativeness to operate erga omnes and extend its activities for the benefit of the entire DOP, including with respect to non-member wineries. The headquarters of the new consortium, “ ,” will be located in Nizza Monferrato (Via Gobetti 5). Stefano Chiarlo (of Michele Chiarlo) has been re-elected as president and will be assisted by vice presidents Gianni Bertolino (Tenuta Olim Bauda) and Daniele Chiappone (heir to Armando Chiappone).

Goal: 4 million bottles

The new consortium’s headquarters will be in Nizza Monferrato (Via Gobetti 5).

The DOCG’s figures project one million bottles sold by 2025, more than 180 brands, and a total value of approximately 30 million euros, with 55 percent exported to foreign markets. These volumes are concentrated in the foodservice channel, and the consortium is present in more than 40 international markets. Its most loyal customers are primarily located in Switzerland, Northern Europe, the United Kingdom, and North America.

Looking ahead, the approximately 720 hectares still potentially eligible for the Nizza DOCG designation, in the heart of Monferrato—a UNESCO World Heritage Site since 2014—could enable a significant increase in production. “Our long-term goal is to reach a production of 4–5 million bottles, ”announced Chairman Chiarlo. “We want to do this while preserving our identity and by involving more and more wineries. We position ourselves as an inclusive consortium, open to anyone who shares our vision. Our commitment—as he explained during the press conference on June 30—will always be to cherish, promote, and share with the world the soul of the Nizza DOCG: the inseparable bond between the wine, the land, and the people who make their living from it every day.”

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